This week we announced the Affiliate Program for XaviVerso books after having been in production for a long time. With this system I seek to add the qualities of affiliate and growth marketing, to be able to reach new readers, while sharing a portion of the profit with selected content creators. This modality is very…
About two weeks ago I noticed that TikTok had enabled the ability to promote posts within the platform. It seemed like a relatively simple and straightforward system to reach more people. Especially considering that previously, being able to advertise on the platform was limited to only big budgets. So I wanted to do a little…
On Thursday, March 3, I had the opportunity to give an online talk to the students of the ECI, School of Design and Marketing, from Seville and Madrid, about the community management and online crises. In it I was able to share some of my experiences with both Funcom and Megapop Games and also with…
Recently the immeasurable Martin Scorsese has shared several reflections and statements about how he feels the world of cinema is today, especially with the entry into play of the great streaming platforms and on-demand content. That is why on Twitter I have shared a thread with my own reflections as a result of several comments…